Флагманские станции АЗС "Татнефть"
TATNEFT is one of the largest Russian oil companies today and an internationally recognized vertically integrated holding. The company implements a strategic programme of development of a full-service filling station network. In 2020 TATNEFT owns a retail and distribution network of more than 795 filling stations. TATNEFT and VDS have been strategic partners in the field of the development of the fuel distribution network. In 2019 the companies have started a joint project to develop and build TATNEFT flagship filling stations on a turn-key basis.
Flagship filling stations format
This format is designed to accumulate the best global business practices and operating models. The most effective will be applied to the entire TATNEFT network in the future.
Concepts and design
Concepts and design embodied in TATNEFT premium filling stations have been created by the VDS Innovation development department team following global trends in design, materials, and color. In accordance with the company’s business objectives and suggestions of TATNEFT PJSC management, we proposed 4 different concepts for an incarnation of the flagships. The TATNEFT management approved two concepts for implementation: “Home on the Go” and “Business Class”.
“Home on the Go”
The first concept of Tatneft PJSC filling stations flagship is based on the home archetype. Home is always a welcome destination and the end of any journey. The new flagship stations are intended to become a temporary home on the go for every driver. That is why the store architecture was inspired by modern retail facilities and private housing construction.
This is expressed not only in the laconic forms of the building but also in the use of the “living” materials customary for this area of architecture: concrete, brick, metal, glass.
The “Business Class” concept is based on the idea that a premium filling station can become a place for business negotiations and meetings. By order of the customer’s management, the Business Class concept - a black mirror prism - was implemented in the style of TATNEFT PJSC main office. A visually light canopy was developed to enliven the austere and minimalistic look of the store. Its expressive “branch beams” support the roof without unnecessary purlins. Thus, the facility is constructed in contrast: the solid structure of the building is balanced by an elegant canopy. When implementing both concepts, the VDS team was guided by the criteria of a fair architecture: all features are functional, devoid of decorative shells, while objects look elegant and harmonious.
Car wash complex at TATNEFT filling stations flagship
Within the project, VDS created design, manufactured, and installed the main branded structures of car washing complexes at the TATNEFT filling stations flagship. The architecture was embodied according to the flagship filling station concept “Home on the Go” maintaining the same corporate style. Car washing complexes under the TATNEFT brand operate in two formats: self-service car wash and contactless robotic car washing sites.