Fine-tuning of design, manufacturing of structural elements of filling stations in a new corporate identity on request from Alexela Oil As

Among the main reasons for updating Alexela Oil’s corporate style was the stiffer competition, particularly after the entrance of a major global brand onto the Estonian fuel retail market. In 2018, after acquiring a local filling station network, Alexela Oil became the largest network of filling stations in Estonia. As such, the company began a large-scale re-branding of new stations as well as the modernization of its entire network of existing filling stations.