Fine-tuning of design, manufacturing of structural elements of filling stations in a new corporate identity on request from Alexela Oil As
Among the main reasons for updating Alexela Oil’s corporate style was the stiffer competition, particularly after the entrance of a major global brand onto the Estonian fuel retail market. In 2018, after acquiring a local filling station network, Alexela Oil became the largest network of filling stations in Estonia. As such, the company began a large-scale re-branding of new stations as well as the modernization of its entire network of existing filling stations.
Alexela provided a detailed “road map” and a plan for full-scaled re-equipment of every filling station in the new corporate style. VDS specialists refined existing design solutions and also created a new brand image based on the Alexela logo, thus giving the company the visual appeal necessary for a rapidly developing filling station network.
Pilot site in the new corporate style
The entire process took five months, from design development to the opening of a pilot site in Võru. The organization, logistics control, and installation in Estonia are all carried out by VDS’s regional partner – Tankla Abi OÜ. As of December 2018, VDS had produced branded equipment for 52 Alexela Oil filling stations.