Рус | Eng

Фирменный стиль кострукций АЗС Rompetrol

The trademark “Rompetrol” belongs to the holding company KazMunayGas International (KMGI), an international asset of the Kazakh national company KazMunayGas. The Rompetrol network of filling stations experienced a period of rapid growth thanks to the introduction of a new business model. Under the new concept, the subsequent renovation of stores and restaurants under the “hei” brand (at premium class filling stations), along with the respective redesign of the interior,has led to an increase in revenue.

Category:
Type:
Filling Station
Serial
Implementation period:
Geographical position:
2013
Romania

The main goal for VDS specialists

As requested by the oil company, the main goal for VDS specialists was to create a distinct image, employing a modern approach to structural and design challenges, while maintaining brand recognition and reconstructing filling stations with minimal cost, without the demolition of existing stations.

Symbolic meaning

“The color orange is highly symbolic in the cultures of the regions where Rompetrol operates — it is the color of saffron, one of the most ancient, prized, and expensive spices, which, for several thousand years, was delivered to Europe via the Incense Route.” Galina Nechaeva, Head Specialist in cultural studies and design semiotics, VDS Innovation development department.

Previous project
Next project
About VDS
Projects
News
Career
Contacts
Corporate responsibility
Периодика
4th Montazhnikov lane 9, r.2, Minsk, Belarus
Head Office Address
on the map
Contact Us:
+375 29 644 23 12
enquiries@vds.by
Career:
+375 29 377 49 12
Subscribe to the newsletter
Linkedin Youtube Instagram Whatsapp Viber Telegram
Go to city.vds.group
About VDS
History
Innovation center
Design Center
Mass production
Corporate responsibility
Construction
Career
Projects
News
Периодика
City
+375 29 644 23 12
enquiries@vds.by
This site uses cookies to making navigation, communication and services better for you as a user.
Accept