Updating the corporate identity of the IRBIS brand
In April 2022, the first gas station in Bashkiria under the IRBIS brand was put into operation in an updated corporate style.
VDS Company has carried out work on updating the corporate identity of the IRBIS gas station network, while maintaining brand awareness, and also acted as a manufacturer and supplier of branded advertising equipment.
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We were tasked with creating a corporate identity for filling stations that would allow:
— Achieve high emotion — spectacular, attractive, memorable design, marketing solutions, unique sales offer;
— Optimize the budget by selecting suitable technologies and materials;
— Reduce construction time — modularity of products, optimization of processes, high factory readiness, installation "from wheels".
The main message is "Moving forward means living!"
A new color palette has been adopted in a bright, contrasting, refreshing range. The main color is spring greens, the background color is terra. The energy of the earth is transformed into the energy of our life, movement and development. The appearance of the sign has been changed — the sign has been enlarged and fragmented.
The successful design process carried out in 2021 allowed VDS to adapt the updated concept for mass production. During the cooperation, the VDS Team has rebranded about 30 gas stations in the network.
The head of Bashkortostan Radiy Faritovich Khabirov personally attended the opening of the first IRBIS gas station in a new corporate style and gave a high assessment: "Such modern car complexes are the future"
