Corporate identity for OJSC Concern Galnaftogaz
In the end of 2011, OJSC Concern Galnaftogaz, owner of the chain of OKKO gas filling stations, ordered development of brand style.
In the course of 2 month, an expressive image was created, which combined everything that existed before and everything new - an image of a European operator of the national scale.
OKKO's style remains relevant to this day.
The updated format was used on over 400 facilities of the Ukrainian company.
Search of color scheme
Brand color scheme is based on pure white in combination with intense green. This combination made it possible to achieve succession from OKKO's previous image.
Search of metal textures
Brand graphics was enriched with elements of obvious and hidden dynamics, new lines and rasters and unexpected textures. The number of new graphic elements was measured and minimized for compliance with the business concept. Slight asymmetry was embedded in the plastics of advertisement, which enhanced operational properties of structures and added dynamics to them.
Sign updating ways
- Western European heraldic tradition
- Persian symbolics
- Modern emblems
The metal frame is not a part of the appearance - its role is performed by the fascia itself. For this purpose, the spine principle was used: singe guide system, one support point and the following elements in sequence organized by it.
Lightweight spatial framework
Heavy framework was replaced with a light spatial one. The possibility is provided to extend a separate electronic line if necessary. Due to this fact, disassembly of heavy face panels is not required during service.
Construction and assembly works at pilot facilities in Lviv and Dnipropetrovsk
The initial task - implementation of 3 pilot OKKO complexes in the new brand style - was organized in less than a month. No faults were found in course of acceptance. Pilot gas stations were followed by the program of 40 gas stations for the following 3 months.
The project was implemented from October 20 to December 28, 2011 within the framework of testing of the individual technology of brand style development.
The work was performed in close dialogue with weekly control of the course of works with the Vice Precedent for Development of OJSC Concern Galnaftogaz Aleksandr Gegedish.