New design and construction for Rompetrol gas stations
Cooperation with the Rompetrol Company is one of the brightest examples of participation in the formation of the brand: from the development of the corporate identity of the chain and the construction of a pilot facility to the launch of style-forming RVI-sets in a series.
Today, ROMPETROL includes over 1,000 gas stations in Romania, Moldova, Bulgaria and Georgia. Ninety percent of stations were built in cooperation with VDS company.
History of cooperation
The partnership between VDS and Rompetrol began in 2011. In 2012, the rebranding of the network was launched, within the framework of which work was carried out to build Rompetrol filling stations in an updated style and re-equip the operating filling stations.
Retail strategy
In 2019, in line with the strategy to increase the presence of Rompetrol in the retail market, the corporate identity of the filling stations was updated. Among the set business tasks is the popularization of the concept of "hei",aimed at increasing sales in the field of non-fuel and gastronomic products.
Design
The VDS team has developed 3 style options, different in direction.
2 concepts were chosen: ECO and authenticity.
The_implemented design of the gas station was developed in the spirit of modern trends in world architecture: open structures, subtle interfaces and minimalism in decoration.
Spectacular colors, ergonomics and aesthetics are the key components of the ECO style.
Technical execution
Production qualifications and many years of experience of VDS made it possible to implement the project successfully and significantly reduce the budget.
In the new design, there was a combination of image and price pylons.
The shed in the new style is characterized by thin single pitch roof. Vertical structural framework provides for 30 % reduction of the specific amount of metal.
The load-bearing columns of the canopy are made of a pipe with a variable section, which imitates the branches of a tree, respecting the ecological philosophy of the style.
Increased light transmission of the canopy and lighting with a motion sensor provide additional energy savings..
Project implementation terms
The development of the new Rompetrol style concept took 2 months, the pilot project was implemented by the VDS Team 2 months after the style was approved. After 6 months, the mass production of RVI-sets was debugged.
