Irbis brand creation, corporate style development, structures manufacture for full service retail site network
Category:
Type:
Filling Station
Serial
Implementation period:
Geographical position:
2016-2017
Kazan, Tatarstan
National dignity is an integral part of business practices of “TranzitCity”. “We purchase fuel from domestic producers only and bring it up to the EU standards” (as stated in the TranzitCity’ strategy). Full service retail sites include security parking areas, car washing areas, car service centers, hotel accommodation, mini-markets (providing a range of the best products from producers of Tatarstan), cafes of national Tatar cuisine (meat and vegetables are purchased from the local farmers).
All sites are concentrated around a filling station, which is a symbol that insistently invites travelers to a zone of coziness and comfort. Structures and branded components for filling stations were manufactured from high-quality new materials on high-tech modern equipment at the VDS Plant.
