Corporate style development, design and production of branded structural components for filling station network of petersburg fuel company
Solving the project tasks set by the management of the Petersburg Fuel Company (PTK LLC), the VDS team developed an individual interior and exterior design for the PTK filling station. VDS also worked out several formats of filling stations: filling stations of the “closed” type (interaction with the operator through the window), automatic filling station and a typical filling station based on the VDS metal frame for a canopy. The difference in formats required an individual approach for almost every filling station (75% of the PTC network). When creating a line of elements and structures for the network of filling stations PTK, we took into account the differences in architecture and landscape at different stations.
Category:
Type:
Filling Station
Serial
Implementation period:
Geographical position:
2014 - 2016
Saint Petersburg, Russia
Proposed concepts
VDS experts worked out several concepts. We chose a color and plastic solution, which are associated with «Arrow», drive, speed, and harmonize with different districts of St. Petersburg, both classical central and industrial modern as well as suburbs.
The target audience of the PTK network – modern urban youth
Developing the concept and corporate identity of the filling station for the Petersburg Fuel Company, the VDS team sought to emphasize belonging to the city and was focused on the target audience of the PTK network – modern urban youth.
Implementation
Implementation we carried out on prototypes, implemented on pilot facilities and subsequently at about 70 filling stations of the St. Petersburg Fuel Company located in Saint Petersburg and the region.
