The corporate identity of the PLUS gas station
At the end of 2017, VDS started developing a corporate identity for the PLUS gas station network in Dagestan. The customer had the experience of a draft solution, which became the starting point in creating the corporate identity of the network.
The corporate color scheme is based on intense green and light green, which replaced the white color in the cladding panels, as well as an accent graphite, emphasizing the premium status of the PLUS gas station network.
The brand logo is devoid of a graphic part – only 4 uppercase letters broadcast all the "advantages" for customers of the gas station PLUS.
The dynamic image of the network is reflected in the use of textured elements of advertising equipment – they have become additional carriers of the PLUS style. The contoured LED backlight adds to the spectacular night view of the stations.
The result of VDS's work was an expressive image that combined the energy and dynamics of the brand with a high-class level of service and products.