Creation of a brand and corporate identity for IRBIS gas station structures
National dignity is an integral part of the business practices of “TranzitCity”. “We purchase fuel from domestic producers only and bring it up to the EU standards” (as stated in the TranzitCity’ strategy). Full-service retail sites include security parking areas, car washing areas, car service centers, hotel accommodation, mini-markets (providing a range of the best products from producers of Tatarstan), cafes of national Tatar cuisine (meat and vegetables are purchased from the local farmers).
All sites are concentrated around a filling station, which is a symbol that insistently invites travelers to a zone of coziness and comfort. Structures and branded components for filling stations were manufactured from high-quality new materials on high-tech modern equipment at the VDS Plant.
