Corporate identity of the GASENERGY gas station network
VDS started its cooperation with the GASENERGY gas station network in 2015. VDS has developed a corporate identity, produced and installed structures and elements of branded design in the exterior and interior of GASENERGY gas station complexes.
The result of the joint work was an expressive corporate identity, which provided a spectacular night and day view of the gas station. The logo was transformed into a memorable symbol — a bird inspired by Kazakh decorative ornaments. Architecturally sound solutions have made the image of gas stations proportionally correct, combining the canopy, the stele and the building into a single complex.
The formed visual image became the basis for strengthening the brand's position in the market, distinguishing it from competitors. Today, the GASENERGY brand is perceived as a symbol of dynamism and national identity due to the harmonious combination of modern trends and traditional motifs.
In the period from 2016 to 2018, we successfully implemented more than 20 gas stations, including two complexes designed in the flagship style.
