Pilot WISSOL gas station in Tbilisi
In December 2023, in Tbilisi, VDS completed the implementation of the first pilot facility of the WISSOL gas station network in an updated style. The pilot station has been put into operation in test mode — fuel and related products are being sold.
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VDS's cooperation with WISSOL started in August 2023 with a request to rebrand the network in accordance with the existing brandbook of the Customer and preserve the graphic constants of the corporate identity. In just 2 months, the VDS team finalized the WISSOL corporate identity and completed the design of the pilot facility.
We managed to create a modern and attractive image of the station by updating the appearance of the stele, the operator room building and the store while maintaining the main WISSOL brand elements.
New accents in the design have made it possible to increase the attractiveness of the gas station in the eyes of consumers and ensure good visibility during the day and night:
— a new multimedia stele has been developed that performs an informational and image function;
— proportions in the canopy design have been improved;
—facades of the operator's and store buildings have been redesigned using different colors of light elements for fuel and non-fuel groups;
— the entrance group of the store have been made in the form of a remote portal with perforated panels and internal lighting — an element of style that can be used regardless of the architecture of buildings;
— an enlarged version of the squirrel mascot (mascot logo) of the cafe brand on the store building, which increased brand awareness and can be used as a photo zone.