IRBIS pilot facility launched
On November 24, the 68th Irbis filling station was launched in Kazan on Tekhnicheskaya Street, made in a new corporate concept developed by VDS Company.
The new colors of the Company and the appearance of the sign were adopted, while maintaining brand recognition. The color palette is presented in a bright, contrasting, refreshing range, where the main color is spring greens, and the background color is terra. The main message “Moving forward means living!”
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The style was accepted by the Customer with minor modifications, the 2022 program was confirmed for 10 gas stations and 13 counters.
During acceptance, the VDS Team was not fully satisfied with the result and it was decided to strengthen the new image of the station.