Our IRBIS gas station in Bashkiria was visited by the Head of the Republic
01. 06. 22
In April 2022, the first filling station in Bashkiria under the IRBIS brand was put into operation. The gas station located in the Ufimsky district was built in an updated corporate style designed VDS company.
Personally, the Head of Bashkortostan, Radiy Khabirov, visited and highly appreciated the new gas station: “The future is behind such modern auto complexes.”
VDS has carried out work on updating the corporate identity of the IRBIS filling station network, while maintaining brand recognition.
We were tasked with creating a corporate identity for filling stations that would allow:
- Achieve high emotion – spectacular, attractive, memorable design, marketing solutions, unique product offer;
- Optimize budget by selecting technologies and materials;
- Reduce construction time – product modularity, process optimization, high prefabrication, assembly from wheels.
The main message is “Moving forward means living!”
During 2021, work was underway to develop a new design.
Changed the appearance of the sign – the sign is enlarged and fragmented..
A new color palette has been adopted in a bright, contrasting, refreshing range. The main color is spring green, the background color is terra. The energy of the earth turns into the energy of our life, movement and development.
A successful design process in 2021 allowed VDS to adapt the updated concept for mass production.
As part of the 2022 program, the VDS Plant produces products for the IRBIS filling station network, including multimedia one-sided price steles 10 meters high.