The first filling station under the brand name “Q” received a spectacular architectural and design solution from the VDS team
17. 04. 20
In March 2020, the official opening of the first filling station under the new brand name “Q” took place in Alma-Ata, Kazakhstan. The corporate identity, design and embodiment concept of the filling station “Q” developed by the VDS creative team. RVI structures and elements of the exterior retail space at filling station were produced at the VDS Plant.
The multi-fuel full service filling station No. 3 of the “Compass” network in Almaty (Kazakhstan) was recognized as the best filling station of the Year 2019, according to the specialized magazine “Sovremennaya AZS” (Modern Filling Station).
The architectural element of the filling station “Q”
The architectural element of the 70s in the canopy of the filling station “Q” is easily recognizable and evokes warm memories and positive emotions among most visitors of the station. The idea of an architectural image was inspired by the symbol of the Medeu resort, which is well-known and congenial to the residents of Alma-Ata city and the region.
Medeu – the world’s largest high-mountain complex for winter sports
Medeu (Rus. Medeo, trans. from the kaz. Medeu – support) – the world’s largest high-mountain complex for winter sports, located in the high-mountain area Medeu, at an altitude of 1691 meters above sea level, near the “southern capital” of Kazakhstan – Alma-Ata. It is a state monument of urban development and architecture of the Republican significance.
“Q” is the first letter of the name “Qazaqstan”
The spectacular architecture of the new filling station enhances the intrigue in combination with the laconic, memorable brand name. “Q” is the first letter of the name “Qazaqstan”, one of the spellings of “Kazakhstan” in Latin. The brand of the store at the new filling station, as a derivative, was called the “Q-Store”.
In the future, the managing company is planning to develop this network of filling stations under the “Gazpromneft» fuel brand (G-Drive fuel) and cafe shops at filling stations under the “Q-Store» brand in the Almaty region.