Corporate identity of the MONOLIT gas station network
The cooperation between VDS and AZS MONOLIT company began in 2024 with a request to develop a new brand for the gas station network. The main goal was to identify the key value of the brand and build on it a modern and holistic visual identity of the entire network.
18.04.25
MONOLIT — a network of premium
high-tech gas stations
The brand platform development process took place in close cooperation with the MONOLIT Team. As part of a series of online meetings, the proposed brand platform was evaluated and approved, after which the stage of work on the architectural concept began. During the meetings at the VDS Plant in Minsk, design prototypes were presented and approved, a palette of colors and materials were agreed upon.
Corporate identity development methodology
Our Team focuses on creating solutions that facilitate the implementation of the Customer's business objectives. We are modifying standard engineering approaches, introducing personalized elements, testing various combinations of colors and textures, paying special attention to the night view. All these measures are aimed at ensuring that each element meets high quality standards.
Pilot facility
In February 2025, the first MONOLIT station was opened after the rebranding — Omsk gas station on the Pavlodar-Omsk highway! The gas station has a canopy for 6 fuel dispensers, a 10-meter-high price stele, and a control room with a multimedia screen on the facade.
The corporate identity developed by VDS allowed the MONOLIT gas station network to open a new page in the development of the region's fuel infrastructure, providing users with new services and modern solutions in a new interpretation of the MONOLIT brand.
