Corporate identity of the Compass gas station network
Compass is a network of European–format gas stations that combine Express Market stores and multi-fuel gas stations. To date, the network is represented by 24 points in Astana, Almaty, Aktobe and Kyzylorda.
The cooperation between VDS and Compass began in 2014 with the development of a corporate identity for a network of gas stations, which is successfully replicated to this day.
Corporate identity development
The first station of a new type: with Express Market with a wide range of products, fast food restaurants, an electric gas station and parking spaces was implemented and launched in 2014 in Burundai, Almaty region.
A combination of a gas station and a full-fledged retail space, including a shop and a cafe, offers customers many tangible benefits, among which are time savings, the opportunity to receive services and goods of European quality.
The logo reflects the idea of a compass, a constant movement forward. Its color scheme, combining two shades of green, finds its continuation in the design of the canopy.
The architectural design is characterized by dynamic and streamlined shapes, where U-shaped columns serve as supports for the canopy. On one side, the columns are painted green, which not only corresponds to the general architectural style, but also emphasizes their bionic style and shape with smooth rounded arch lines.
Gas station of the Year 2019
Multi-fuel filling station complex No. 3 of the Compass gas station network in Almaty, according to the magazine "Modern gas station", was recognized as the best gas station of 2019. The development of corporate identity and design, the production of structural elements of the branded exterior of the Compass filling station No. 3 was carried out by VDS.
The new Compass Comfort format
In 2019, we were tasked with developing a multifunctional highway complex for recreation on the road, preserving the continuity of urban Compass stations. The pilot facility of the new Compass Comfort format was implemented on the Almaty-Taldykorgan highway in December 2020.
The architectural solution of this highway complex assumes the presence of two pylons: price and image. The height of the image pylon is 18 meters, the price stele is 8 meters. When working on the project, constructive solutions were applied, taking into account the high seismic activity of the area. The highway complex can be mass-produced.
The multifunctional highway complex with a total area of more than two hectares has no analogues in Kazakhstan. The goal of the complex is to ensure maximum customer comfort during a long stay and provide a full range of services.
It includes parking for heavy-duty vehicles and tourist buses, a food court with 80 seats, its own professional coffee shop, Qoffee, chargers for electric vehicles, and a prayer room. Gas stations of this format improve the transport infrastructure in the country and bring the level of service to the most advanced standards.
In 2023, VDS implemented the third multifunctional complex of the Compass brand in the village of Zhibek Zholy on the Astana-Karaganda highway.
The multifunctional track complex with a total area of 430 m2 is equipped with a canopy for 6 fuel dispensers and is implemented in the style developed in 2019. A distinctive feature of the complex is the presence of a roadside Compass Travel Hotel.
VDS supplied RVI equipment, and also modified the 18-meter image pylon, providing it with price lines. In addition, upon individual request, an image design was developed and supplied to the roof of the hotel and a branded bus stop located opposite the complex.
