FINE-TUNING OF DESIGN,MANUFACTURING OF STRUCTURAL ELEMENTS OF FILLING STATIONS IN A NEW CORPORATE IDENTITY ON REQUIREMENTS OF ALEXELA OIL AS

Among the main reasons for updating Alexela Oil’s corporate style was the stiffer competition, particularly after the entrance of a major global brand onto the Estonian fuel retail market. In 2018, after acquiring a local filling station network, Alexela Oil became the largest network of petrol stations in Estonia. As such, the company began a large-scale re-branding of new stations as well as the modernization of its entire network of existing filling stations.

 

Category: Filling Station

Implementation period: 2017-2018

Type: Serial

Geographical position: Estonia

 

 

 

Alexela provided a detailed “road map” and plan for completely re-equipping every filling station in the new corporate style. VDS specialists refined existing design solutions and also created a new brand image based on the Alexela logo, thus giving the company the visual appeal necessary for a rapidly developing filling station network.

 

 

 

 

 

 

The entire process took five months, from design development to the opening of a pilot site in Võru.

 

 

 

Organization, logistics control, and installation in Estonia are all carried out by VDS’s regional partner – Tankla Abi OÜ. As of December 2018, VDS had produced branded equipment for 52 Alexela Oil filling stations.

 

 

Photos by VDS and Alexela Group

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