The architectural element of the 70s in the canopy of the filling station “Q” is easily recognizable and evokes warm memories and positive emotions among most visitors of the station. The idea of an architectural image was inspired by the symbol of the Medeu resort, which is well-known and congenial to the residents of Alma-Ata city and the region.
Medeu (Rus. Medeo, trans. from the kaz. Medeu – support) – the world’s largest high-mountain complex for winter sports, located in the high-mountain area Medeu, at an altitude of 1691 meters above sea level, near the “southern capital” of Kazakhstan – Alma-Ata. It is a state monument of urban development and architecture of the Republican significance.
The spectacular architecture of the new filling station enhances the intrigue in combination with the laconic, memorable brand name. “Q” is the first letter of the name “Qazaqstan”, one of the spellings of “Kazakhstan” in Latin. The brand of the store at the new filling station, as a derivative, was called the “Q-Store”.
In the future, the managing company is planning to develop this network of filling stations under the “Gazpromneft» fuel brand (G-Drive fuel) and cafe shops at filling stations under the “Q-Store» brand in the Almaty region.
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